What is involved in Search Engine optimization (SEO)
Find out what the related areas are that Search engine
optimization connects with, associates with, correlates with or affects, and
which require thought, deliberation, analysis, review and discussion.
How far is your company on its Search engine optimization
journey?
Take this short survey to gauge your organization's progress
toward Search engine optimization leadership. Learn your strongest and weakest
areas, and what you can do now to create a strategy that delivers results.
To address the criteria in this checklist for your organization,
extensive selected resources are provided for sources of further research and
information.
Start the Checklist
Below you will find a quick checklist designed to help you think
about which Search engine optimization related domains to cover and 75
essential critical questions to check off in that domain.
The following domains are covered:
Search engine optimization, Ad blocking, Local search, Video
search, Top level domain, User intent, Organic linking, Affiliate marketing,
Website promotion, Contextual advertising, Behavioral targeting, Web hosting,
Bing Webmaster Center, Paid inclusion, Conversion rate, Internet marketing, Pay
per click, Return on investment, Referral marketing, Canonical link element,
Social media marketing, Organic search, Web search engine, 301 redirect, Online
advertising, Web analytics, Search engine optimization, Content marketing, Web
accessibility, Search analytics:
Search engine optimization Critical Criteria:
·
In what ways are Search engine optimization
vendors and us interacting to ensure safe and effective use?
·
Do we monitor the Search engine optimization
decisions made and fine tune them as they evolve?
·
Have all basic functions of Search engine
optimization been defined?
Ad blocking Critical Criteria:
·
What are your most important goals for the
strategic Search engine optimization objectives?
·
Will Search engine optimization deliverables
need to be tested and, if so, by whom?
·
What are our Search engine optimization
Processes?
Local search Critical Criteria:
·
In the case of a Search engine optimization
project, the criteria for the audit derive from implementation objectives. an
audit of a Search engine optimization project involves assessing whether the
recommendations outlined for implementation have been met. in other words, can
we track that any Search engine optimization project is implemented as planned,
and is it working?
·
Is Search engine optimization dependent on the
successful delivery of a current project?
Video search Critical Criteria:
·
What other organizational variables, such as
reward systems or communication systems, affect the performance of this Search
engine optimization process?
·
Are accountability and ownership for Search
engine optimization clearly defined?
·
Who needs to know about Search engine
optimization ?
Top level domain Critical Criteria:
·
How can you negotiate Search engine optimization
successfully with a stubborn boss, an irate client, or a deceitful coworker?
·
How likely is the current Search engine
optimization plan to come in on schedule or on budget?
User intent Critical Criteria:
·
How do your measurements capture actionable
Search engine optimization information for use in exceeding your customers
expectations and securing your customers engagement?
·
What are the short and long-term Search engine
optimization goals?
·
What threat is Search engine optimization
addressing?
Organic linking Critical Criteria:
·
Have you identified your Search engine
optimization key performance indicators?
·
What is the purpose of Search engine
optimization in relation to the mission?
·
How is the value delivered by Search engine optimization
being measured?
Affiliate marketing Critical Criteria:
·
What are the top 3 things at the forefront of
our Search engine optimization agendas for the next 3 years?
·
How do we keep improving Search engine
optimization?
Website promotion Critical Criteria:
·
Do the Search engine optimization decisions we
make today help people and the planet tomorrow?
·
How do we manage Search engine optimization
Knowledge Management (KM)?
Contextual advertising Critical Criteria:
·
What are the disruptive Search engine
optimization technologies that enable our organization to radically change our
business processes?
·
In a project to restructure Search engine
optimization outcomes, which stakeholders would you involve?
·
What are internal and external Search engine
optimization relations?
Behavioral targeting Critical Criteria:
·
Record-keeping requirements flow from the
records needed as inputs, outputs, controls and for transformation of a Search
engine optimization process. ask yourself: are the records needed as inputs to
the Search engine optimization process available?
·
What are your results for key measures or
indicators of the accomplishment of your Search engine optimization strategy
and action plans, including building and strengthening core competencies?
·
What other jobs or tasks affect the performance
of the steps in the Search engine optimization process?
Web hosting Critical Criteria:
·
Who will be responsible for making the decisions
to include or exclude requested changes once Search engine optimization is
underway?
·
What are the business goals Search engine
optimization is aiming to achieve?
·
What do you do for a day when your web hosting
service crashes?
Bing Webmaster Center Critical Criteria:
·
Will Search engine optimization have an impact
on current business continuity, disaster recovery processes and/or
infrastructure?
·
Why is Search engine optimization important for
you now?
Paid inclusion Critical Criteria:
·
Do we cover the five essential
competencies-Communication, Collaboration, Innovation, Adaptability, and
Leadership that improve an organizations ability to leverage the new Search
engine optimization in a volatile global economy?
·
How do we go about Securing Search engine
optimization?
Conversion rate Critical Criteria:
·
What business benefits will Search engine
optimization goals deliver if achieved?
Internet marketing Critical Criteria:
·
What are the barriers to increased Search engine
optimization production?
·
Who will provide the final approval of Search
engine optimization deliverables?
Pay per click Critical Criteria:
·
What are our best practices for minimizing
Search engine optimization project risk, while demonstrating incremental value
and quick wins throughout the Search engine optimization project lifecycle?
·
Think about the kind of project structure that
would be appropriate for your Search engine optimization project. should it be
formal and complex, or can it be less formal and relatively simple?
·
How can we improve Search engine optimization?
Return on investment Critical Criteria:
·
What are your current levels and trends in key
measures or indicators of Search engine optimization product and process
performance that are important to and directly serve your customers? how do
these results compare with the performance of your competitors and other
organizations with similar offerings?
·
How important are hard measurements that show
return on investment compared to soft measurements that demonstrate customer
satisfaction and public perception?
·
Does the expected return on investment (roi) of
this new collection justify putting it in place?
·
Do Search engine optimization rules make a
reasonable demand on a users capabilities?
·
Is Return on Investment addressed?
Referral marketing Critical Criteria:
·
What are the success criteria that will indicate
that Search engine optimization objectives have been met and the benefits
delivered?
Canonical link element Critical Criteria:
·
Think about the functions involved in your
Search engine optimization project. what processes flow from these functions?
Social media marketing Critical Criteria:
·
what is the best design framework for Search
engine optimization organization now that, in a post industrial-age if the
top-down, command and control model is no longer relevant?
·
Can we do Search engine optimization without
complex (expensive) analysis?
·
How would one define Search engine optimization
leadership?
Organic search Critical Criteria:
·
Risk factors: what are the characteristics of
Search engine optimization that make it risky?
·
How will you know that the Search engine
optimization project has been successful?
·
Are there Search engine optimization Models?
Web search engine Critical Criteria:
·
What potential environmental factors impact the
Search engine optimization effort?
·
Is there any existing Search engine optimization
governance structure?
301 redirect Critical Criteria:
·
Do several people in different organizational
units assist with the Search engine optimization process?
·
Who will be responsible for documenting the
Search engine optimization requirements in detail?
·
What is our formula for success in Search engine
optimization ?
Online advertising Critical Criteria:
·
Do we aggressively reward and promote the people
who have the biggest impact on creating excellent Search engine optimization
services/products?
·
Is there a Search engine optimization
Communication plan covering who needs to get what information when?
Web analytics Critical Criteria:
·
What statistics should one be familiar with for
business intelligence and web analytics?
·
How is cloud computing related to web analytics?
Search engine optimization Critical Criteria:
·
How do mission and objectives affect the Search
engine optimization processes of our organization?
·
Does Search engine optimization analysis isolate
the fundamental causes of problems?
Content marketing Critical Criteria:
Web accessibility Critical Criteria:
·
What prevents me from making the changes I know
will make me a more effective Search engine optimization leader?
Search analytics Critical Criteria:
·
What are the Essentials of Internal Search
engine optimization Management?
·
Is there a plan for search analytics?
This quick readiness checklist is a selected resource to help you
move forward. Learn more about how to achieve comprehensive insights with the
Search engine optimization Self Assessment:
https://store.theartofservice.com/self-assessments/
Author: Gerard Blokdijk
CEO at The Art of Service
gerard.blokdijk@theartofservice.com
https://www.linkedin.com/in/gerardblokdijk
Gerard is the CEO at The Art of Service. He has been providing
information technology insights, talks, tools and products to organizations in
a wide range of industries for over 25 years. Gerard is a widely recognized and
respected information expert. Gerard founded The Art of Service consulting
business in 2000. Gerard has authored numerous published books to date.
External links:
To address the criteria in this checklist, these selected
resources are provided for sources of further research and information:
Search engine optimization External links:
SEO - Search Engine Optimization Ranking Tips
http://www.submitawebsite.com/articles/seo-ranking-tips.aspx
Search Engine Optimization - JN Creative
https://www.jncreative.com/search-engine-optimization
SEO | search engine optimization | Internet Consulting, Inc.
https://internetconsultinginc.com/seo
Ad blocking External links:
ad blocking - Doc Searls Weblog
http://blogs.harvard.edu/doc/the-adblock-war
2015 Ad Blocking Report - PageFair | Revenue beyond adblocking
https://pagefair.com/blog/2015/ad-blocking-report
Local search External links:
Critical Miniatures in Mackay, QLD 4740 - Local Search
http://www.localsearch.com.au/profile/critical-miniatures/qld/mackay/rtuW
Video search External links:
bnp critical values - Video Search Engine at Search.com
https://www.search.com/video/bnp-critical-values
video search - Google Videos
https://www.google.com/videohp
Top level domain External links:
List of Internet Top Level Domains - domainsherpa.com
https://www.domainsherpa.com/top-level-domains
Excel formula: Get top level domain (TLD) | Exceljet
https://exceljet.net/formula/get-top-level-domain-tld
User intent External links:
User Intent Affects Filter Design - Nielsen Norman Group
https://www.nngroup.com/articles/applying-filters
SEO: What is User Intent? - Sanctuary Marketing Group
https://www.sanctuarymg.com/seo-user-intent
Determining the User Intent of Web Search Engine Queries
http://www2007.org/posters/poster989.pdf
Affiliate marketing External links:
Affiliate Marketing - KuppingerCole
https://www.kuppingercole.com/topic/learnmore/affiliatemarketing
3 Critical Affiliate Marketing Mistakes & How To Fix Them
http://www.homenotion.com/blog/affiliate-marketing-mistakes
Affiliate Marketing Definition | Investopedia
http://www.investopedia.com/terms/a/affiliate-marketing.asp
Website promotion External links:
The Best Website Promotion Techniques For You
http://thewebsitepromoter.com/best-website-promotion-techniques
Contextual advertising External links:
Contextual Advertising & Behavioral Marketing
https://www.clicksor.com
Behavioral targeting External links:
Behavioral Targeting - Association for Computing Machinery
http://dl.acm.org/citation.cfm?id=1857949
Learning to Target: What Works for Behavioral Targeting
http://research.nuance.com/wp-content/uploads/2014/10/learning-to-target.pdf
Targeting Strategies - Behavioral Targeting Blog
http://behavioraltargeting.biz/targeting-strategies
Web hosting External links:
Critical Factors for Choosing a Web Host - Web Hosting Geeks
https://webhostinggeeks.com/blog/critical-factors-choosing-web-host
Web Hosting - TopTenReviews
http://www.toptenreviews.com/services/web-hosting/best-web-hosting
Domain Names & Web Hosting | Web Design Experts
http://www.webdesignexperts.com.au/9-website-critical-success-factors.htm
Bing Webmaster Center External links:
Bing Webmaster Center FAQs - Guy Designs
http://www.guydesigns.com.au/wp-content/uploads/2013/03/Bing-SEO-FAQ.pdf
Paid inclusion External links:
Paid Inclusion Confusion | ClickZ
https://www.clickz.com/paid-inclusion-confusion/64931
ExactSeek.com: Rapid Paid Inclusion Terms and Conditions
https://store.exactseek.com/terms2.html
Paid inclusion - topics.revolvy.com
https://topics.revolvy.com/topic/Paid inclusion
Conversion rate External links:
The Ultimate Guide to Increasing Ecommerce Conversion Rates
https://conversionxl.com/blog/increasing-ecommerce-conversion-rates
Internet marketing External links:
Critical Report On Internet Marketing - Mark Mason
https://www.latenightim.com/critical-report-on-internet-marketing
Internet Marketing for Smart People - Copyblogger
https://www.copyblogger.com/imfsp
Return on investment External links:
Critical Meta-Evaluation Social Return On Investment
http://www.brianyates.net/info/sroi-panel-aea-2016.pdf
Return On Investment (ROI) - Investopedia
http://www.investopedia.com/terms/r/returnoninvestment.asp
Return on Investment ROI - business-case-analysis.com
https://www.business-case-analysis.com/return-on-investment.html
Referral marketing External links:
Resources Covering Referral Marketing From A To Z
https://www.getambassador.com/resources
Referral Marketing - Zinrelo - Loyalty Rewards Program
https://zinrelo.com/create-a-successful-referral-program
Referral Marketing Best Practices - addshoppers.com
https://www.addshoppers.com/blog/referral-marketing-best-practices
Canonical link element External links:
Learn about the Canonical Link Element in 5 minutes
https://www.mattcutts.com/blog/canonical-link-tag
Social media marketing External links:
Social Media Marketing | SAGE Publications Ltd
https://uk.sagepub.com/en-gb/eur/social-media-marketing/book241929
10 Laws of Social Media Marketing - Entrepreneur
https://www.entrepreneur.com/slideshow/299334
Critical Success Factors for Social Media Marketing - YouTube
http://www.youtube.com/watch?v=MtzXuo1B4Ak
Web search engine External links:
Critical Thinking | Critical Thinking | Web Search Engine
https://www.scribd.com/document/232528930/Critical-Thinking
ISWSE: Islamic Semantic Web Search Engine - IJCA
http://research.ijcaonline.org/volume112/number5/pxc3901337.pdf
Deep Web Search Engines | Deep Web Search - A How-To Site
http://deep-web.org/how-to-research/deep-web-search-engines
301 redirect External links:
301 redirect beispiel essay - pipertechnologies.com
http://pipertechnologies.com/983-301-beispiel-essay-redirect
Web analytics External links:
11 Best Web Analytics Tools | Inc.com
https://www.inc.com/guides/12/2010/11-best-web-analytics-tools.html
Web Analytics Maturity Model and Critical Success Factors
http://blog.immeria.net/2008/11/web-analytics-maturity-model-and.html
THE WEB ANALYTICS MATURITY MODEL A - Cardinal Path
http://www.cardinalpath.com/wp-content/uploads/WAMM_ShortPaper_091017.pdf
Search engine optimization External links:
Forrester : Search Engine Optimization (SEO)
https://www.forrester.com/Search-Engine-Optimization-(SEO)
What is Search Engine Optimization (SEO)? - Upwork
https://www.upwork.com/hiring/marketing/seo-search-engine-optimization
Search Engine Optimization - WilliamBWeeksJr
https://sites.google.com/site/williambweeksjr/articles/article-3
Content marketing External links:
Why content marketing is critical to your digital strategy
https://www.digitalpulse.pwc.com.au/content-marketing-digital-strategy
Choosing a Content Marketing Agency: 7 Critical Questions
https://www.thesaleslion.com/content-marketing-agencies-hire
Developing a Content Strategy - Content Marketing Institute
http://contentmarketinginstitute.com/developing-a-strategy
Web accessibility External links:
Web Accessibility - World Wide Web Consortium (W3C)
http://www.w3.org/standards/webdesign/accessibility
Web Accessibility - Test Your Site for Accessibility
https://www.webaccessibility.com
B-33 Web Accessibility Standards and Guidelines
https://www.laccd.edu/ADA/Pages/Web-Standards-and-Guidelines.aspx
Appreciation for really being thoughtful and also for deciding on certain marvelous guides most people really want to be aware of.
ReplyDeletedigital training in chennai